Devon Ferguson brings his sense of humour to a punchy new spot for Old Spice

Devon Ferguson brings his trademark sense of humour to Old Spice in this light, character-led bodycare spot.

The result is a stripped-back, playful exchange that highlights the moreishness of the product while subtly positioning it as something for everyone. Ferguson keeps the tone light - the spot feels on-trend and intentional, with the product always front and centre.

Known for his sharp sense of humour, Ferguson has a knack for creating likeable, relatable characters within just a few minutes of commercial runtime. 

This latest work is another neat example of his directorial taste: finding the comedy in everyday interactions while keeping the storytelling clean, concise and product-led.

Agency: Wieden+Kennedy Portland
Creative Directors: Joe de Souza
Copywriter / Art Director: John Speer / Joaquin Aubele

Production Company: WracK
Director: Devon Ferguson
DP: Snorre Ruhe
Executive Producer: Anna Neilson
Line Producer: Emma Wellbelove
1st AD: Derek Watson
Production Designer: Guido Konijn

Editor: Hedvig Ahlberg — WracK

VFX: JOINT
Lead Flame: Mark Anderson
2D VFX Artists: Austin Brown

Colourist: Adam Scott

Music: Epidemic Sound
Artist / Writer: Revel Day
Track: Baby It’s You

Sound Design & Mix: JOINT
Sound Designer / Mixer: Suat Ayas

CHECK OUT DEVON'S PAGE

Chris Fowles Celebrates Everyday Community in Heartwarming Macmillan Spot

Chris Fowles' latest campaign for Macmillan Cancer Support is a quietly uplifting celebration of the people who make communities feel like home.

Created for Macmillan Coffee Morning, the film follows neighbours, friends and families coming together over coffee and cake to raise money and awareness for cancer support. Across yoga classes, hairdressers, living rooms and local meet-ups, Fowles stitches together a series of small, familiar moments that build into something impactful and uplifting.

Set to a warm-hearted soundtrack, Fowles consistently finds hope in everyday rituals - the conversations and simple acts of kindness that quietly hold communities together.

It's an approach that has become synonymous with his work.

Known for making ordinary people feel extraordinary, Chris has built a reputation for celebrating communities with honesty and respect. His projects are rich in texture and observation, finding beauty in life's everyday details without sliding into sentimentality. The result is emotional storytelling that feels human and effortlessly relatable.

The campaign ultimately reminds us that the strongest communities are built through small acts of generosity. 

Client: Macmillan Cancer Support
Agency: Krow London
Production Company: The Gate Films

Director: Chris Fowles
Producer: Hollie Holman
Production Manager: Nathan Miah
Production Assistant: Emily Murphy
1st AD: Sarah Johnson
2nd AD: Ben Eve

Director of Photography: AJ Little
1st AC: Dean Keague
2nd AC: James Wilkinson
Playback: Duncan Lees
DIT: Faisal Muhammad
Gaffer: Chris Curtis

Art Director: Lisa Westwell
Standby Art: Anthony Wright
Art Assistants: Ben Critchley & Gill Morris

Stylist: Rosie Farnworth-Hall
Styling Assistant: Annie Greenwood
Hair & Make-Up: Kate Wrigley
Hair & Make-Up Assistant: Natalie McKay

Post Production: The Gate Plus
Post Producer: Madeline Barrick
Editor: Liam Miro
Colourist: Benjamin Rozario
Sound Mix & Design: Scott Little

Casting: MG Casting
Voiceover: Mel Giedroyc

VIEW CHRIS' PAGE

Honor Northridge directs TENA's latest campaign for its Silhouette range

Honor Northridge brings her refined, image-led style to TENA latest campaign for their Silhouette range. The project resulted in a film that feels warm, authentic & effortlessly premium.

Utilising clean composition and understated storytelling, the campaign celebrates confidence in everyday movement while showcasing the product with clarity and style.


Director: Honor Northridge

Production: Omnicom Productions

Agency: AMV

Client: TENA

Executive creative director: Laura Rogers
Creative: Aengus Ryan & Rory Sheppard
Senior business director: Alex Smith
Senior account director: Safra Karim
Deputy head of production: Yvonne Chalkley
Stills producer: Liv Fryer

Executive Producer: Nick Ferguson
Producer: John Barratt @jb_arratt
Production Manager: Annie J Fulcher @anniejfulcher
1st AD: Laura Carrion Del Pozo

DoP: Pieter Snyman @pieter_filmstills
Steadicam: Justin Theodore
Gaffer: Vini Curtis
Production Designer: Adi Van Zyl @_addles_
Choreographer: Charlotte Edmonds @charlotteedmonds____

Wardrobe: Caitlin Brown @thecaitlinbrown
HMUA: Harriot Babin

VFX Supervisor: Ben Turner
Edit: Flaura Atkinson @flauraatkinson
Grade: Simona Cristea @simona_colour
Sound Design: Soundtreemusic

Check out Honor's page

The Auto Barista gets the Beckham treatment in Simon Neal’s new spot for Ninja

Directed by Visionaries-repped Simon Neal, Ninja’s latest campaign for the Auto Barista combines understated humour, effortless performances and a refreshingly light touch.

Featuring a cameo from David Beckham, the film showcases the machine’s versatility through a simple yet entertaining concept that never overcomplicates the message. Simon’s easy-going directorial style keeps the focus on the product, finding comedy in small moments while allowing the Auto Barista’s features to speak for themselves.

The result is a warm, engaging campaign that feels as smooth and uncomplicated as the coffee it serves.

Director: Simon Neal

Agency: SharkNinja Creative Labs

Production: Studio 99

Creative Director: Aaron Fletcher

EP: Sofia Ricci

Producer: Ellie Brown

DoP: Carl Burke

1st AD: Stephen Fylan

Production Designer: Anna Mould

Costume: Polly Mann

Edit: Alex Burt @ Unit 9

Grade: Benita Kiliute @ No.8

Sound Design: Sam Robson @ No.8

CHECK OUT SIMON'S PAGE

Fabia Martin Joins the Visionaries

Fabia Martin is an award-winning director and writer creating story-led commercial and narrative work with a focus on distinctive characters and emotionally grounded storytelling. 

Blending authenticity with a bright comedic edge, her work often looks to champion voices and experiences that are overlooked or underrepresented.

Beginning her career developing factual content for the BBC, Channel 4 and Vice Media - Fabia now directs commercial and documentary films for global brands including Google, Nike, Samsung and Dove.

Her BFI-supported comedy short The Rev premiered at the BFI London Film Festival before screening internationally and receiving recognition at the IRIS Prize. Alongside her commercial work, she is currently developing her debut feature and a new comedy pilot, while continuing to create films rooted in empathy, humour and real human connection.

The Visionaries are excited to welcome Fabia Martin to the roster, supporting her distinctive creative voice across commercial, documentary and narrative filmmaking.

VIEW FABIA'S PAGE HERE

Justin Dickel Joins the Visionaries Roster

Justin Dickel is a London-based director creating bold, cinematic work across commercials, music videos and narrative.

Blending stylised realism with playful mischief, his films are driven by strong performances, sharp comedy and stories that lean just slightly into the surreal.

His work spans everything from ambitious, high-concept productions with complex moving parts, to lighthearted, performance-led storytelling rich in colour, character and authenticity. Regardless of scale, Justin brings a distinctive visual language and carefully crafted sense of tone to every project.

Recent clients include Apple, Corona, Schweppes and Sanex.

The Visionaries are excited to welcome Justin Dickel to the roster, supporting his growing body of visually ambitious, genre-blurring work across commercial and narrative filmmaking.

VIEW JUSTIN'S PAGE HERE

James Kayler Joins The Visionaries Roster

James Kayler is a director and writer known for creating visually distinctive work that balances strong narrative craft with a quick comedic sensibility.

James works across comedy, entertainment television and short-form content. He has built a reputation for crafting content that feels engaging and inherently audience-led.

A 2x BAFTA-nominated writer-director, his recent directing credits include the Netflix sitcom Hard Cell, created by Catherine Tate, alongside long-standing directing roles on flagship UK entertainment series including Comic Relief and Children in Need.

Across his career, James has directed an extensive roster of talent including Stephen Fry, Romesh Ranganathan, Mel Giedroyc and Sue Perkins, Asim Chaudhry, Rosie Jones, Judi Love, and Daniel Craig - consistently drawing out performance-led storytelling across both scripted and unscripted formats. 

The Visionaries are excited to welcome James Kayler to the roster, supporting his continued work across comedy and entertainment; connecting his unique directorial voice with brands, broadcasters and production partners.

SEE JAMES' PAGE HERE

Elliot Gonzo Joins The Visionaries Roster

Elliott Gonzo has built a reputation for delivering high-concept commercial films with a distinctive, performance-driven style and razor-sharp creative instinct. 

A true multi-hyphenate creative, Gonzo has amassed an impressive body of work spanning short film, music video and commercial projects. Recent clients include Cîroc, Tate Modern, Red Bull, Nowness, Dazed, and Monster Energy. His music video collaborations include Meduza, Goldie, Casisdead, Enter Shikari and Nothing But Thieves.

Alongside his commercial output, Elliott’s acclaimed short films Hard Times, Sour Milk and Yeast have screened internationally at BAFTA-qualifying festivals, while his debut feature documentary Tight: The World of Indian Bodybuilding premiered at the BFI. 

Elliot continues to work across live action, virtual production and CGI, using AI tools where they meaningfully elevate the concept.

The Visionaries are excited to support Elliott’s growing directorial career, connecting his ambitious creative approach with brands, agencies and collaborators looking for dynamic, culturally resonant storytelling.

VIEW ELLIOT'S PAGE HERE

Chris Fowles Captures the Importance of Togetherness in New Weber Spot

The Visionaries-repped director explores family life, fleeting moments and reunion through food in a wholesome campaign for Weber.

Chris Fowles’ latest work for Weber is a warm and quietly observant portrait of modern family life - where routines overlap, days blur together and meaningful moments can easily slip by unnoticed.

Set against the backdrop of everyday domestic demands, the film follows a busy family moving through separate rhythms and distractions before reconnecting around a shared meal. Fowles’ naturalistic direction and carefully observed performances mean that the spot becomes less about the barbecue itself and more about what it represents: carving out time for one another.

There’s a paired-back honesty to the storytelling that feels instantly recognisable. Packed schedules, passing interactions, phones, work, school runs - the film captures the small disconnects of daily life without feeling heavy-handed. Instead, it offers optimism through the idea that food will always have the power to bring people together.

Fowles balances intimacy with warmth and allows the emotion to emerge through small gestures and lived-in moments. The result is a beautifully understated piece that feels authentic, human and warmly observed.

Here’s what Chris had to say:

“The Weber film was a really enjoyable one to make and the script struck a chord with me straight away. At the time, I was living in a flat in London with no outdoor space, so the idea of slowing down and getting everyone together around a grill felt especially appealing.

One of the key creative ideas was contrasting the hectic pace of family life with the calm of cooking and eating together outside. We wanted the opening to feel textured and busy, before everything settles into a warmer, more relaxed atmosphere. Our DoP, Henry Gill, captured that contrast beautifully.

We shot the whole film in a single day in Mallorca with an incredible team. It was a brilliantly collaborative shoot, and I’m really proud of how naturally the performances, food and product all came together.”

check out chris' page

Agency: Inside Job

Agency Producer: Pamie Wikstrom

Production Company: Tinderflint

Executive Producer: Rob Pitman

Producer: Sonj Rasi

Director: Chris Fowles

DOP: Henry Gill

Food Stylist: Matthew Ford

Service Company: Somos Tan Tan Films

Line Producer: Josh Wroe

Production Manager: Amanda Tuckwell

Art Director: Carolina Vita

Editor: Rob Pitman

Colourist: Alexandre Narczewski

Sound Design: Tom Joyce

Claire Norowzian Returns to LEGO for a Playful Celebration of Creativity in the Real World

The Visionaries-repped director brings her signature warmth and comic touch to the launch of the LEGO Play App

Claire Norowzian is back with LEGO - and this time she's making the case that creativity and technology go hand in hand. Her spot for the launch of the LEGO Play App follows three kids discovering what the app can do - one personalises his dog in front of his eyes, another brings a LEGO toy to life beside her, a third transforms her bedroom in real time. The world around them bends and shifts, and they're right in the middle of it - phones in hand, feet on the ground.

Parents, don't worry. This is what healthy screen time looks like. Norowzian brings her characteristic warmth and precision to the whole thing - the VFX are seamless, the performances are natural and unforced, and the whole thing has the kind of light comic touch that makes it an absolute joy to watch.

Here’s what Claire has to say:

‘Working with Lego is always a joy, and this one was all about building kid-curated worlds. Playful, stylised mixed-media spaces bursting with energy and imagination, straight out of the Lego Play App. I wanted to capture that fizzy rush kids get when they’re in full creative flow, turning the everyday into something a bit magical. With Chris & Tom at Vince, VFX maestros Televisor, and the rest of the dream team, we made something properly playful’.

CHECK OUT CLAIRE'S PAGE

Phil Hawkins Unleashes the Teenage Mutant Ninja Turtles into the Magic: The Gathering Universe - and It's Totally Radical

The Visionaries-repped director unites two of pop culture's most iconic cult properties for the first time

The Teenage Mutant Ninja Turtles have entered the Magic: The Gathering universe - and they've made themselves very much at home. Phil Hawkins' spot for Wizards of the Coast sees the gang burst into the Magic offices, help design their own cards, flex in front of the illustrator drawing them and - naturally - retrofit a van with a pizza catapult. High fives, chaos and a lot of pizza ensue. Cowabunga.

Produced by Eyebolls, with animation direction from Tony Cervone, it's a technically demanding blend of live action and hand-drawn 2D animation - the vivid colours of the Turtles' world pulling seamlessly into the real one. But Phil never loses sight of what makes the Turtles the Turtles - the whole thing has an irresistible looseness to it, and you can feel everyone involved having an absolute blast.

Phil Hawkins Unleashes the Teenage Mutant Ninja Turtles into the Magic: The Gathering Universe - and It's Totally Radical

Here’s what Phil had to say about the project:
"We always imagined that the 'what if' of Turtles existing and collaborating with the Wizards on these cards was totally real - and we didn't want or need to explain why they're animated. It's just the way the world of the film works.

"We wanted to bring the heightened style and comedic tone of the Turtles to match the genuine enthusiasm of the Wizards without cynicism. The film is a celebration of a collaboration that's been a long time coming, so we really made it for the fans.

"From a performance perspective, I really did just treat the Turtles like living and breathing actors throughout the whole process.”

CHECK OUT PHIL'S PAGE

Production Co: Eyebolls

Producer: Victoria Watson

EP: Rhona Drummond

Creative Director: Garry Marshall

Edit House: Eyebolls

Editor:Phil Hawkins

Animation Director: Tony Cervone

Animation Co: Eyebolls

Director’s Rep - The Visionaries

Director: Phil Hawkins

Color: Company3

Colorist: Dan Moran

Anthony Rubinstein Returns to McCain for a Gloriously Camp Ode to Fancy Chips

The Visionaries-repped director reunites with Omnicom for a playful new spot for McCain's Gastro Chips

McCain's Gastro Chips aren't your average oven chip. They're the gastropub brought into the kitchen - thick, golden and just a little bit indulgent. No wonder, when a couple sit down to eat them, they can't help themselves: "Ooh, fancy." And the room agrees - the family photos animating on the walls, a magazine cover joining in, the whole space bathed in the kind of warm, saturated orange that makes everything feel a bit more luxurious than a Tuesday night normally would.

Rubinstein - on his second McCain's job with Omnicom - is right in his element here. The VFX are seamless, the performances are dynamic, and the whole thing has the kind of light comic touch that's harder to pull off than it looks.

Anthony Rubinstein Returns to McCain for a Gloriously Camp Ode to Fancy Chips

Here’s what Anthony had to say about the project:
We had some fun cooking this up for McCain, this is the second product ad I’ve done for them and it was all about balancing the frame tricks, cosy vibes and fancy fun without going too silly or absurd. A nice little spot for a wholesome brand.

CHECK OUT ANTHONY'S PAGE

Credits:

Production - Omnicom

Director: Anthony Rubinstein 

Senior Producer: Michelle Kern

Production Manager: Sorcha O’Sullivan

DOP: Thomas English

Director’s Rep - The Visionaries

Agency - Omnicom

Group Creative Director: Ben Tollett

Creative: Reanne Whitaker

Account Director: Becky Kilner

Producer: Kate Grenfell

Post - No. 8 London

VFX - Jim Allen

Colourist - Jonny Tully

Audio - James Everett

EP - Ollie Ireland

Producer - Ruby Douglas

Tom Brown's Magical New Spot for McDonald's x Super Mario Galaxy

The Visionaries-repped director delivers a magical live action and animation blend in McDonald's latest spot in partnership with the new animated Mario film.

What's inside a Happy Meal? Some nuggets? A Mario keychain?

In this spot, produced by Prodigious, a girl sat at a picnic bench with her parents is about to find out it's rather more than that. Her bag glows. She sticks her head in - and suddenly she's in the Mario Galaxy, leaping between planets alongside our favourite little moustached plumber. When we pull back, her parents are there too, the whole family now sitting on a Mario-esque planet of their own - a neat tie-in to The Super Mario Galaxy Movie, out in cinemas now.

Blending live action and animation is territory Brown knows well, and he brings his characteristic warmth and precision to it here - making two worlds magically feel like one.

Tom Brown's Magical New Spot for McDonald's x Super Mario Galaxy

Here’s what Tom had to say about the project:

‘This was a supercool co-production between McDonald's, Universal Studios, Nintendo and the amazing animators over at Illumination.

Since the live-action needed to merge with the CG Mario World being created, we used a motion-control rig to match our Happy Meal family to the tiny planet pull out, meaning they could end up sitting right on top of it like the iconic opening moment of the original game.

Our star,  Ruby Aurora-Wallin, was superb - really bringing her A game as she marvelled at magical Happy Meal boxes and the crazy worlds inside.

And huge credit is due  to Charles Whiteway and his art direction team who did a beautiful job approximating a Mario Galaxy style picnic scene so that the worlds could sit together seamlessly on screen.’

Tom Brown's Magical New Spot for McDonald's x Super Mario Galaxy
CHECK OUT TOM'S PAGE HERE

Credits:

Creative - Saatchi and Saatchi

Production (Publicis Production):

Producer: Sophie Barrett-Kai

Production Manager: Georgia Day

Director: Tom Brown

1st AD: John Robinson

2nd AD: Oliver Waters

Director of Photography: Joe Douglas

On Set Editor: James McLean

Production Designer: Charles Whiteway

Art Director: Max Roach