Elliot Gonzo Joins The Visionaries Roster

Elliott Gonzo has built a reputation for delivering high-concept commercial films with a distinctive, performance-driven style and razor-sharp creative instinct. 

A true multi-hyphenate creative, Gonzo has amassed an impressive body of work spanning short film, music video and commercial projects. Recent clients include Cîroc, Tate Modern, Red Bull, Nowness, Dazed, and Monster Energy. His music video collaborations include Meduza, Goldie, Casisdead, Enter Shikari and Nothing But Thieves.

Alongside his commercial output, Elliott’s acclaimed short films Hard Times, Sour Milk and Yeast have screened internationally at BAFTA-qualifying festivals, while his debut feature documentary Tight: The World of Indian Bodybuilding premiered at the BFI. 

Elliot continues to work across live action, virtual production and CGI, using AI tools where they meaningfully elevate the concept.

The Visionaries are excited to support Elliott’s growing directorial career, connecting his ambitious creative approach with brands, agencies and collaborators looking for dynamic, culturally resonant storytelling.

Chris Fowles Captures the Importance of Togetherness in New Weber Spot

The Visionaries-repped director explores family life, fleeting moments and reunion through food in a wholesome campaign for Weber.

Chris Fowles’ latest work for Weber is a warm and quietly observant portrait of modern family life - where routines overlap, days blur together and meaningful moments can easily slip by unnoticed.

Set against the backdrop of everyday domestic demands, the film follows a busy family moving through separate rhythms and distractions before reconnecting around a shared meal. Fowles’ naturalistic direction and carefully observed performances mean that the spot becomes less about the barbecue itself and more about what it represents: carving out time for one another.

There’s a paired-back honesty to the storytelling that feels instantly recognisable. Packed schedules, passing interactions, phones, work, school runs - the film captures the small disconnects of daily life without feeling heavy-handed. Instead, it offers optimism through the idea that food will always have the power to bring people together.

Fowles balances intimacy with warmth and allows the emotion to emerge through small gestures and lived-in moments. The result is a beautifully understated piece that feels authentic, human and warmly observed.

Here’s what Chris had to say:

“The Weber film was a really enjoyable one to make and the script struck a chord with me straight away. At the time, I was living in a flat in London with no outdoor space, so the idea of slowing down and getting everyone together around a grill felt especially appealing.

One of the key creative ideas was contrasting the hectic pace of family life with the calm of cooking and eating together outside. We wanted the opening to feel textured and busy, before everything settles into a warmer, more relaxed atmosphere. Our DoP, Henry Gill, captured that contrast beautifully.

We shot the whole film in a single day in Mallorca with an incredible team. It was a brilliantly collaborative shoot, and I’m really proud of how naturally the performances, food and product all came together.”

Agency: Inside Job

Agency Producer: Pamie Wikstrom

Production Company: Tinderflint

Executive Producer: Rob Pitman

Producer: Sonj Rasi

Director: Chris Fowles

DOP: Henry Gill

Food Stylist: Matthew Ford

Service Company: Somos Tan Tan Films

Line Producer: Josh Wroe

Production Manager: Amanda Tuckwell

Art Director: Carolina Vita

Editor: Rob Pitman

Colourist: Alexandre Narczewski

Sound Design: Tom Joyce

Claire Norowzian Returns to LEGO for a Playful Celebration of Creativity in the Real World

The Visionaries-repped director brings her signature warmth and comic touch to the launch of the LEGO Play App

Claire Norowzian is back with LEGO - and this time she's making the case that creativity and technology go hand in hand. Her spot for the launch of the LEGO Play App follows three kids discovering what the app can do - one personalises his dog in front of his eyes, another brings a LEGO toy to life beside her, a third transforms her bedroom in real time. The world around them bends and shifts, and they're right in the middle of it - phones in hand, feet on the ground.

Parents, don't worry. This is what healthy screen time looks like. Norowzian brings her characteristic warmth and precision to the whole thing - the VFX are seamless, the performances are natural and unforced, and the whole thing has the kind of light comic touch that makes it an absolute joy to watch.

Here’s what Claire has to say:

‘Working with Lego is always a joy, and this one was all about building kid-curated worlds. Playful, stylised mixed-media spaces bursting with energy and imagination, straight out of the Lego Play App. I wanted to capture that fizzy rush kids get when they’re in full creative flow, turning the everyday into something a bit magical. With Chris & Tom at Vince, VFX maestros Televisor, and the rest of the dream team, we made something properly playful’.

Phil Hawkins Unleashes the Teenage Mutant Ninja Turtles into the Magic: The Gathering Universe - and It's Totally Radical

The Visionaries-repped director unites two of pop culture's most iconic cult properties for the first time

The Teenage Mutant Ninja Turtles have entered the Magic: The Gathering universe - and they've made themselves very much at home. Phil Hawkins' spot for Wizards of the Coast sees the gang burst into the Magic offices, help design their own cards, flex in front of the illustrator drawing them and - naturally - retrofit a van with a pizza catapult. High fives, chaos and a lot of pizza ensue. Cowabunga.

Produced by Eyebolls, with animation direction from Tony Cervone, it's a technically demanding blend of live action and hand-drawn 2D animation - the vivid colours of the Turtles' world pulling seamlessly into the real one. But Phil never loses sight of what makes the Turtles the Turtles - the whole thing has an irresistible looseness to it, and you can feel everyone involved having an absolute blast.

Here’s what Phil had to say about the project:
"We always imagined that the 'what if' of Turtles existing and collaborating with the Wizards on these cards was totally real - and we didn't want or need to explain why they're animated. It's just the way the world of the film works.

"We wanted to bring the heightened style and comedic tone of the Turtles to match the genuine enthusiasm of the Wizards without cynicism. The film is a celebration of a collaboration that's been a long time coming, so we really made it for the fans.

"From a performance perspective, I really did just treat the Turtles like living and breathing actors throughout the whole process.”

Production Co: Eyebolls

Producer: Victoria Watson

EP: Rhona Drummond

Creative Director: Garry Marshall

Edit House: Eyebolls

Editor:Phil Hawkins

Animation Director: Tony Cervone

Animation Co: Eyebolls

Director’s Rep - The Visionaries

Director: Phil Hawkins

Color: Company3

Colorist: Dan Moran

Anthony Rubinstein Returns to McCain for a Gloriously Camp Ode to Fancy Chips

The Visionaries-repped director reunites with Omnicom for a playful new spot for McCain's Gastro Chips

McCain's Gastro Chips aren't your average oven chip. They're the gastropub brought into the kitchen - thick, golden and just a little bit indulgent. No wonder, when a couple sit down to eat them, they can't help themselves: "Ooh, fancy." And the room agrees - the family photos animating on the walls, a magazine cover joining in, the whole space bathed in the kind of warm, saturated orange that makes everything feel a bit more luxurious than a Tuesday night normally would.

Rubinstein - on his second McCain's job with Omnicom - is right in his element here. The VFX are seamless, the performances are dynamic, and the whole thing has the kind of light comic touch that's harder to pull off than it looks.

Here’s what Anthony had to say about the project:
We had some fun cooking this up for McCain, this is the second product ad I’ve done for them and it was all about balancing the frame tricks, cosy vibes and fancy fun without going too silly or absurd. A nice little spot for a wholesome brand.

Credits:

Production - Omnicom

Director: Anthony Rubinstein 

Senior Producer: Michelle Kern

Production Manager: Sorcha O’Sullivan

DOP: Thomas English

Director’s Rep - The Visionaries

Agency - Omnicom

Group Creative Director: Ben Tollett

Creative: Reanne Whitaker

Account Director: Becky Kilner

Producer: Kate Grenfell

Post - No. 8 London

VFX - Jim Allen

Colourist - Jonny Tully

Audio - James Everett

EP - Ollie Ireland

Producer - Ruby Douglas

Tom Brown's Magical New Spot for McDonald's x Super Mario Galaxy

The Visionaries-repped director delivers a magical live action and animation blend in McDonald's latest spot in partnership with the new animated Mario film.

What's inside a Happy Meal? Some nuggets? A Mario keychain?

In this spot, produced by Prodigious, a girl sat at a picnic bench with her parents is about to find out it's rather more than that. Her bag glows. She sticks her head in - and suddenly she's in the Mario Galaxy, leaping between planets alongside our favourite little moustached plumber. When we pull back, her parents are there too, the whole family now sitting on a Mario-esque planet of their own - a neat tie-in to The Super Mario Galaxy Movie, out in cinemas now.

Blending live action and animation is territory Brown knows well, and he brings his characteristic warmth and precision to it here - making two worlds magically feel like one.

Here’s what Tom had to say about the project:

‘This was a supercool co-production between McDonald's, Universal Studios, Nintendo and the amazing animators over at Illumination.

Since the live-action needed to merge with the CG Mario World being created, we used a motion-control rig to match our Happy Meal family to the tiny planet pull out, meaning they could end up sitting right on top of it like the iconic opening moment of the original game.

Our star,  Ruby Aurora-Wallin, was superb - really bringing her A game as she marvelled at magical Happy Meal boxes and the crazy worlds inside.

And huge credit is due  to Charles Whiteway and his art direction team who did a beautiful job approximating a Mario Galaxy style picnic scene so that the worlds could sit together seamlessly on screen.’

Credits:

Creative - Saatchi and Saatchi

Production (Publicis Production):

Producer: Sophie Barrett-Kai

Production Manager: Georgia Day

Director: Tom Brown

1st AD: John Robinson

2nd AD: Oliver Waters

Director of Photography: Joe Douglas

On Set Editor: James McLean

Production Designer: Charles Whiteway

Art Director: Max Roach

Anthony Rubinstein Brings a Chaotic World Back Into Order for Tata Communications

The Visionaries-repped director visualises a bold new direction for the global tech giant’s 'Together Limitless' campaign.

Anthony Rubinstein’s neat new spot for Tata Communications opens in a city that’s completely lost the plot - cars, people and street workers all blur into one overwhelming mess of noise and movement. Then Tata Communications’ tech steps in and things start to settle. The blur lifts, the noise fades, and everything slowly clicks back into place, as Rubinstein’s signature control of both performance and post shines through.

Produced by Scenester, it’s a clean, confident take on Tata Communications’ ‘Together Limitless’ campaign, signalling a shift from a pure tech provider to a more human, collaborative partner that helps people and businesses connect and work better together.

Here’s what Anthony had to say about the project:

‘I loved the initial concept of representing digital complexity and technological frustrations in a really visual, analog way - a city intersection stuck in gridlock. Our challenge was to make the first half feel as hectic and jarring as we can and we did that through this fun shutter-drag approach, as we hone in on all the problems. Then by contrast, the second half of the film was all about the resolution provided by Tata comms, orchestrating the systems and technology to work together. As we drift out wider, everything is singing in harmony together and the intersection is flowing again in a nice visual booked to the piece.’

Credits

Director: Anthony Rubinstein

Executive Producer: Tim Marshall

Production Company Rep: Lemonade Collective

Service Production: 360 Films

SA Producer: Mandy Ritchie @browne.ke

Production Manager: Sarah Schopflin

DOP: Jono Kyriakou

VFX/ Post Production: Covert

VFX Lead: Hasan Khan

Post Producer: Todd Sinden

Grade: Olha Korzhynska

Music: DLMDD

Agency: McCann London

Agency Producer: Bebe Kiffin-New, Catherine Long

Creative Team: Richard Park, Michael Outhwaite, Gavin Breyer

Head of Business Affairs: Annabella hunt

Account Director: Lucy Richards

Account Executive: Tash Schiffman

1st AD: Wendy Alport

Art Director: Lauren Wilensky

Narrator: Steven John Ward

Simon Neal puts Gordon Ramsay’s convictions to to the test for I Can’t Believe It’s Not Butter

Even Gordon can’t resist it.

Gordon Ramsay doesn't believe it. Then he tastes it. "Gordon Can't Believe It" shows the world's most volcanic chef responding to the butter alternative with characteristic disgust - and, of course, a steady supply of expletives - as nervous executives watch on. But the richness of I Can't Believe It's Not Butter does what little else can. Gordon is impressed. A convert, even! And so his notorious "idiot sandwich" becomes a genius panini.

Neal has a sharp instinct for comic timing and a rare ability to find warmth inside chaos - two things this spot demands in equal measure. It's a big, loud, brilliantly calibrated piece of work from a director who makes this stuff look easy.

Here’s what Simon had to say:

‘Working with the legend that is Gordon Ramsay was a dream. He brings the same professionalism to set as he does to the kitchen…just slightly less yelling.’

Credits:

Brand - Flora Food Group

Agency: Salt XC

Executive Creative Director: Brad Van Schaik

Creative Directors: Daniel Bennett (Art), Sasha Newton (Copy)

VP, Client Service: Marcin Bugajski

Account Director: Rachel Branco

Account Supervisor: Casey Wilson

VP, Content: Devon Soltendieck

Executive Producer: MacKenzie Thomson

Production: Salt Studios

VP, Content: Devon Soltendieck

Executive Producer: MacKenzie Thomson

Line Producer: Larissa Hickey

Production Manager: Geraldine Cabanero

Production Coordinator: Ameerah Ayyad

Director: Simon Neal

Director of Photography: David Bird

Production Designer: Charles Whiteway

Director’s Rep -

Offline Editorial: Outsider Editorial

Editors: Chris Murphy (Hero), Nathan Olszewicki (Social)

Executive Producers: Kristina Anzlinger, Kayan Choi

Producer: Kelsey Dale-McGrath

Colour/Transfer: Artjail

Colourist: Clinton Homuth

Producer: Alison Kinnear

Sound: TA2

Executive Producer: Christine Leslie

Audio Director: Oliver Whickham

Sound Engineer: Adam Ive

Online Editorial/Finishing: Studio Feather

Executive Producer: Emily Goldberg

Production Manager: Sofia Spagnuolo

Lead VFX Artist: Igor Boros

VFX Artists: Colin Cunningham, Mike Morley, Diego Dutra

VFX Assistant: Riley Lindsay

Live Original: Tom Brown Crafts Glenlivet’s Bold Celebration of Individuality

The Visionaries’ director Tom Brown delivers a bold celebration of originality for Glenlivet’s “Live Original” campaign.

The Visionaries’ director Tom Brown teamed up with Impero and Naf+ to bring Glenlivet’s “Live Original” Campaign to life. A bold call for consumers to choose the unexpected and embrace their individuality, the campaign launches across Nigeria and South Africa.

Balancing a bold visual style with slick movement direction, Tom succeeds in showcasing the elegant and elevated world of Glenlivet Africa.

Here’s what Tom had to say about the project:

‘This was one of those jobs where the concept pushed everyone to think outside the box. Shooting the story in reverse added a really thorny layer of complexity, not just technically, but in performance and choreography as well.

Luckily we had an absolutely legendary team on the ground who walked the entire film through on iPhone with me, making sure we hit every mark and landed every sip.

The other element that could have tripped us up was the sheer number of celebrity cameos, with huge names from film, television and music from across Nigeria and South Africa that all needed to be hot swapped in the scenes for their various markets.

Here again, the team were incredible, having each celeb ready to go at a moment's notice, so we managed to smash through everything while still keeping that Glenlivet sense of laid back style.

Finally, South Africa itself also did a lot of heavy lifting, with incredible light, breathtaking locations (brilliantly adapted by our set designer) and some of the most expert crew I've had the pleasure of working with. This was a perfect blend of talent, planning and execution and I think the final piece speaks to the hard work that went into it.’

Credits:

The Glenlivet (Brand)

Brand: Victoria MacDonald, Catherine Sierra & Elizabeth Anthony

Impero (Creative & Production)

Creative Team: Christopher Spore and Elena Laverty

Joint ECD's: Michael Scantlebury and Alastair Mills

Art Director: Alec Carluen

Head of Strategy: Charlotte Willcocks

Production: Shaye Laree

Account Management: Alex Palmer and Issy Cusack

NAF+ (Production)

Executive Producer: Craig Jones

Director: Tom Brown

DoP: Pierre de Villiers

Photographer: Verity FitzGerald

VALENTINA KHODNEVICH FINDS POETRY IN EVERYDAY MOTION: VIBRAM SS26

The Visionaries-repped director captures the rhythm of London’s streets in Vibram’s Fivefingers barefoot shoes.

For Vibram’s SS26 FiveFingers campaign, Valentina Khodnevich (represented by The Visionaries) captures the poetry of everyday motion.

On a quiet London street, passersby wearing the brand’s signature barefoot shoes encounter a street performer juggling, and become drawn into his act. It’s a lovely piece of flowing, rhythmic choreography that transforms ordinary movement into something deliberate and expressive. Each little twist, catch and pivot emphasises how closely Vibram’s signature Fivefingers let wearers respond to the city’s curbs and edges. The shoes are designed to hug the feet like a second skin, giving wearers unique sensitivity and control, while the bold pops of colour assert the brand’s playful, confident energy against the city’s muted palette.

Khdodnevich is rapidly building a reputation for a distinctive visual language centred around the flowing mechanics of the human body. Her projects have already earned international recognition, including wins at the 1.4 Awards and the Young British Arrows, as well as the Young Directors Award two years in a row - cementing her as a director who can make the smallest physical details feel expressive and alive.

This is what Valentina had to say about the project:

‘Vibram SS26 campaign film follows a single day when four characters unexpectedly connect on the street, all united by a juggling ball tossed by a street performer. It’s a simple, funny, and contemporary one-man show that sparks a sense of play and spontaneity, where details speak louder.

I was inspired by the idea that your shoes tell more about you than what you are about to say. In our film, we built the concept around four characters who each wear a very unique pair of FiveFingers. We worked closely with Abby from Vibram, who is always looking for new ways of storytelling. It was one of those cases where we had a lot of freedom to create something we’re passionate about, combining the worlds of art and commercial filmmaking’.

THE VISIONARIES WELCOMES BLAKE FARBER TO ITS ROSTER

Blake Farber has helmed campaigns across the globe for top global brands including as Nike, Pepsi and Apple.

Known for combining high-end visual effects execution, nuanced performance direction and precise, dynamic choreography, Blake creates commercials that balance bold visual ambition with clarity of storytelling. His work is defined by clean, kinetic staging and a strong sense of rhythm, where technical complexity is always in service of the idea.

Blake’s diverse portfolio spans sports, lifestyle and automotive, often calling on elevated craft across the full production pipeline, from carefully engineered in-camera design through to seamless VFX and post-led transitions. His experience working across multiple markets and production scales allows him to adapt quickly to different creative, technical and logistical demands.

The Visionaries will help to bring Blake’s ambitious work to clients across the U.S., Europe and beyond.

Welcoming Ben Scott to The Visionaries’ Roster!

We’re delighted to welcome Ben Scott to our roster. Ben’s a distinctive talent with an instantly recognisable style, combining a distinguished background in set design with a sophisticated command of VFX and in-camera techniques to deliver consistently striking visual work.

He’s a master at orchestrating set pieces of exceptional scale and dynamism, creating vibrant, evocative narrative worlds while maintaining a precise sensitivity to comedic detail and the subtlety of his actors’ performances.

Ben’s acclaimed directorial debut, Kaleidoscope for Red Bull, won awards at Cannes Lions, D&AD and the Creative Circle. Since then, he’s gone from strength to strength, directing consistently exceptional campaigns for brands including Qatar Airways, B&Q and LV.

TARAN FUSES GRITTY FIGHT CLUB ENERGY WITH LA STREET STYLE IN THIS EVERLAST X PALM ANGELS SPOT

Under the flickering lights of a basement boxing gym, Visionaries-repped TARAN finds common ground between Everlast’s raw athleticism and Palm Angels’ streetwise edge, highlighting their shared love of oversized, bold silhouettes and daring, statement-making energy.

The two brands came from very different places: Everlast from the gritty boxing gyms of New York, Palm Angels from the sun-soaked streets and skateparks of Los Angeles. Taran’s video amplifies this intersection, punctuating vibrant flashes of color against muted, grey surroundings to craft a dynamic, cinematic language that celebrates grit, rebellion and effortless style.

Speaking about his vision for the project, TARAN said:

“Shooting this was about navigating the cultural space where Everlast and Palm Angels overlap - bridging Everlast’s legacy of raw, iconic grit with Palm Angels’ more editorial, fashion-driven worldview. I approached the visuals with an editorial eye that honours Everlast’s roots, then layered in sculpted lighting and controlled composition to reflect Palm Angels’ elevated aesthetic.

In building out the lookbook, I wanted the images to hold more depth - not just as documentation of a capsule, but as a visual narrative that sits confidently at the intersection of both identities. The result is imagery that feels culturally resonant, curated, and authentically true to both brands”.

Credits:

Director - TARAN

Creative Director - Craig Stronach

Producer - Aleisha Digby

Creative Agency - Till Dawn

1st AD - Ismah Ansari

PA - Ellie Lever

DOP - Stephen Dunn

1st AC / Focus Puller - Matt Farrant

Camera Trainee - Gabrielle Hervé

Gaffer - Al Rice

Spark - Declan Duffy

Spark - Spike Wright

Photographer - Edward Cooke

Digi / Stills Assist - Percy Walker-Smith

Social Creative - Kyra Clement

Art Director - Joe Munro

Art Assistant - Josh Hooper

Art Trainee - Dominyka Zotkeviciute

Wardrobe Stylist - Alana Newton

On-set Stylist - Roma Mitchell

Hair & Makeup - Doey Drummond

Model - Reece Wells

Model - Edi Blue

Boxer - Karim Baladi

Editor - Jamie Sivers

Colour Grade - Anna Barsukova

Claire Norowzian teams up with AMVBBDO to deliver a steamy new spot for Sheba ‘4AM Stories’

What do you get when you mix a director known for emotional storytelling, a pair of piercing eyes, and one very well-lit cat? A Sheba ad that’s somehow sultry, soulful, and yes, about cat food. 

Visionaries director Claire Norowzian brings her signature cinematic touch to Sheba 4AM Stories, transforming the quietest hour of the day into something intimate, magnetic, and unexpectedly human. Every look, every shadow, every purr is charged with tension, the kind that lingers long after the screen fades to black.

Who knew cat food could be so romantic.

Credits:

Brand: Sheba

Title: 4AM Stories

Agency: AMVBBDO

Creative Director: Andre Sallowicz 

Creatives: Ant Eagle, Nellie Santee

Agency Producer: Alex Warren, Liv Fryer, Anwar Meah

Production Company: Omnicom

Director: Claire Norowzian

Director’s Agent: The Visionaries

Talent: Lucien Laviscount

Production Company Producer: John Barratt

Production Manager: Zorica Šalić

Location Manager: Nick Williams

1st Ad: Paul McCan

2nd Ad: Eleri Shone

Runner: Rose Arthur 

DOP: Pieter Mattheus Snyman

1st AC: Juan Minotta 

2nd AC: Deniz Ersoy

Grip: Bobby Brown

Grip Asst: Dylan Saunders 

Camera Trainee/Driver: Conor Aldi

Playback: Nick Forrester

Sound: Quillon Larratt 

Gaffer: Sam Crook

Edit House: Stitch Editing

Editor: Phil Noir

Asst Editor: Luke Anderson

Post House: Creative Outpost 

Executive Producer: Salem Andrew

Senior VFX Producer: Ian Harland

Senior Colourist: Mark Horrobin

Senior VFX Artist: Tim Davies

Sound Designer: Tom Lane

Audio Transfer: Eoin O'Hagan

Anthony Rubinstein Serves Up a Fresh Take in McCain’s New ‘Hash Brown Bites’ Spot

The Visionaries are proud to announce the latest work from director Anthony Rubinstein, who teamed up with Adam & Eve Studios for McCain’s crispy new campaign, ‘Hash Brown Bites’.

Brimming with warmth, wit and a generous dash of visual flair, Anthony’s film captures the fun, flavour and chaos of mealtime. Complete with top-tier food styling, dynamic air fryer action and clever visual gags that bring the spot to life. The result is a playful, technically sharp piece that perfectly balances humour and craft.

Anthony brings his trademark energy and inventive visual storytelling to the table - blending clever in-camera tricks with the dark arts of VFX to create a film that’s as joyful as it is technically precise.

Credits:

Agency: Adam and Eve DDB 

Director’s Rep: The Visionaries

Creative: Rea Whitaker 

Director: Anthony Rubinstein 

DOP: Sam Meyer 

Producer: Geoff Gedroyc

1st AD: Andrew Potter Andrew Potter 

Production designer: Theo Boswell 

Art Director: Alex Podger 

1st AC: Adam Fox

Wardrobe: Rianna Faye 

Food stylist: Fergal Connolly 

Post: N08 London 

Grade: Jonny Tully 

Sound: James Everett