Anthony Rubinstein Brings a Chaotic World Back Into Order for Tata Communications

The Visionaries-repped director visualises a bold new direction for the global tech giant’s 'Together Limitless' campaign.

Anthony Rubinstein’s neat new spot for Tata Communications opens in a city that’s completely lost the plot - cars, people and street workers all blur into one overwhelming mess of noise and movement. Then Tata Communications’ tech steps in and things start to settle. The blur lifts, the noise fades, and everything slowly clicks back into place, as Rubinstein’s signature control of both performance and post shines through.

Produced by Scenester, it’s a clean, confident take on Tata Communications’ ‘Together Limitless’ campaign, signalling a shift from a pure tech provider to a more human, collaborative partner that helps people and businesses connect and work better together.

Here’s what Anthony had to say about the project:

‘I loved the initial concept of representing digital complexity and technological frustrations in a really visual, analog way - a city intersection stuck in gridlock. Our challenge was to make the first half feel as hectic and jarring as we can and we did that through this fun shutter-drag approach, as we hone in on all the problems. Then by contrast, the second half of the film was all about the resolution provided by Tata comms, orchestrating the systems and technology to work together. As we drift out wider, everything is singing in harmony together and the intersection is flowing again in a nice visual booked to the piece.’

Credits

Director: Anthony Rubinstein

Executive Producer: Tim Marshall

Production Company Rep: Lemonade Collective

Service Production: 360 Films

SA Producer: Mandy Ritchie @browne.ke

Production Manager: Sarah Schopflin

DOP: Jono Kyriakou

VFX/ Post Production: Covert

VFX Lead: Hasan Khan

Post Producer: Todd Sinden

Grade: Olha Korzhynska

Music: DLMDD

Agency: McCann London

Agency Producer: Bebe Kiffin-New, Catherine Long

Creative Team: Richard Park, Michael Outhwaite, Gavin Breyer

Head of Business Affairs: Annabella hunt

Account Director: Lucy Richards

Account Executive: Tash Schiffman

1st AD: Wendy Alport

Art Director: Lauren Wilensky

Narrator: Steven John Ward

Simon Neal puts Gordon Ramsay’s convictions to to the test for I Can’t Believe It’s Not Butter

Even Gordon can’t resist it.

Gordon Ramsay doesn't believe it. Then he tastes it. "Gordon Can't Believe It" shows the world's most volcanic chef responding to the butter alternative with characteristic disgust - and, of course, a steady supply of expletives - as nervous executives watch on. But the richness of I Can't Believe It's Not Butter does what little else can. Gordon is impressed. A convert, even! And so his notorious "idiot sandwich" becomes a genius panini.

Neal has a sharp instinct for comic timing and a rare ability to find warmth inside chaos - two things this spot demands in equal measure. It's a big, loud, brilliantly calibrated piece of work from a director who makes this stuff look easy.

Here’s what Simon had to say:

‘Working with the legend that is Gordon Ramsay was a dream. He brings the same professionalism to set as he does to the kitchen…just slightly less yelling.’

Credits:

Brand - Flora Food Group

Agency: Salt XC

Executive Creative Director: Brad Van Schaik

Creative Directors: Daniel Bennett (Art), Sasha Newton (Copy)

VP, Client Service: Marcin Bugajski

Account Director: Rachel Branco

Account Supervisor: Casey Wilson

VP, Content: Devon Soltendieck

Executive Producer: MacKenzie Thomson

Production: Salt Studios

VP, Content: Devon Soltendieck

Executive Producer: MacKenzie Thomson

Line Producer: Larissa Hickey

Production Manager: Geraldine Cabanero

Production Coordinator: Ameerah Ayyad

Director: Simon Neal

Director of Photography: David Bird

Production Designer: Charles Whiteway

Director’s Rep -

Offline Editorial: Outsider Editorial

Editors: Chris Murphy (Hero), Nathan Olszewicki (Social)

Executive Producers: Kristina Anzlinger, Kayan Choi

Producer: Kelsey Dale-McGrath

Colour/Transfer: Artjail

Colourist: Clinton Homuth

Producer: Alison Kinnear

Sound: TA2

Executive Producer: Christine Leslie

Audio Director: Oliver Whickham

Sound Engineer: Adam Ive

Online Editorial/Finishing: Studio Feather

Executive Producer: Emily Goldberg

Production Manager: Sofia Spagnuolo

Lead VFX Artist: Igor Boros

VFX Artists: Colin Cunningham, Mike Morley, Diego Dutra

VFX Assistant: Riley Lindsay

Live Original: Tom Brown Crafts Glenlivet’s Bold Celebration of Individuality

The Visionaries’ director Tom Brown delivers a bold celebration of originality for Glenlivet’s “Live Original” campaign.

The Visionaries’ director Tom Brown teamed up with Impero and Naf+ to bring Glenlivet’s “Live Original” Campaign to life. A bold call for consumers to choose the unexpected and embrace their individuality, the campaign launches across Nigeria and South Africa.

Balancing a bold visual style with slick movement direction, Tom succeeds in showcasing the elegant and elevated world of Glenlivet Africa.

Here’s what Tom had to say about the project:

‘This was one of those jobs where the concept pushed everyone to think outside the box. Shooting the story in reverse added a really thorny layer of complexity, not just technically, but in performance and choreography as well.

Luckily we had an absolutely legendary team on the ground who walked the entire film through on iPhone with me, making sure we hit every mark and landed every sip.

The other element that could have tripped us up was the sheer number of celebrity cameos, with huge names from film, television and music from across Nigeria and South Africa that all needed to be hot swapped in the scenes for their various markets.

Here again, the team were incredible, having each celeb ready to go at a moment's notice, so we managed to smash through everything while still keeping that Glenlivet sense of laid back style.

Finally, South Africa itself also did a lot of heavy lifting, with incredible light, breathtaking locations (brilliantly adapted by our set designer) and some of the most expert crew I've had the pleasure of working with. This was a perfect blend of talent, planning and execution and I think the final piece speaks to the hard work that went into it.’

Credits:

The Glenlivet (Brand)

Brand: Victoria MacDonald, Catherine Sierra & Elizabeth Anthony

Impero (Creative & Production)

Creative Team: Christopher Spore and Elena Laverty

Joint ECD's: Michael Scantlebury and Alastair Mills

Art Director: Alec Carluen

Head of Strategy: Charlotte Willcocks

Production: Shaye Laree

Account Management: Alex Palmer and Issy Cusack

NAF+ (Production)

Executive Producer: Craig Jones

Director: Tom Brown

DoP: Pierre de Villiers

Photographer: Verity FitzGerald

VALENTINA KHODNEVICH FINDS POETRY IN EVERYDAY MOTION: VIBRAM SS26

The Visionaries-repped director captures the rhythm of London’s streets in Vibram’s Fivefingers barefoot shoes.

For Vibram’s SS26 FiveFingers campaign, Valentina Khodnevich (represented by The Visionaries) captures the poetry of everyday motion.

On a quiet London street, passersby wearing the brand’s signature barefoot shoes encounter a street performer juggling, and become drawn into his act. It’s a lovely piece of flowing, rhythmic choreography that transforms ordinary movement into something deliberate and expressive. Each little twist, catch and pivot emphasises how closely Vibram’s signature Fivefingers let wearers respond to the city’s curbs and edges. The shoes are designed to hug the feet like a second skin, giving wearers unique sensitivity and control, while the bold pops of colour assert the brand’s playful, confident energy against the city’s muted palette.

Khdodnevich is rapidly building a reputation for a distinctive visual language centred around the flowing mechanics of the human body. Her projects have already earned international recognition, including wins at the 1.4 Awards and the Young British Arrows, as well as the Young Directors Award two years in a row - cementing her as a director who can make the smallest physical details feel expressive and alive.

This is what Valentina had to say about the project:

‘Vibram SS26 campaign film follows a single day when four characters unexpectedly connect on the street, all united by a juggling ball tossed by a street performer. It’s a simple, funny, and contemporary one-man show that sparks a sense of play and spontaneity, where details speak louder.

I was inspired by the idea that your shoes tell more about you than what you are about to say. In our film, we built the concept around four characters who each wear a very unique pair of FiveFingers. We worked closely with Abby from Vibram, who is always looking for new ways of storytelling. It was one of those cases where we had a lot of freedom to create something we’re passionate about, combining the worlds of art and commercial filmmaking’.

THE VISIONARIES WELCOMES BLAKE FARBER TO ITS ROSTER

Blake Farber has helmed campaigns across the globe for top global brands including as Nike, Pepsi and Apple.

Known for combining high-end visual effects execution, nuanced performance direction and precise, dynamic choreography, Blake creates commercials that balance bold visual ambition with clarity of storytelling. His work is defined by clean, kinetic staging and a strong sense of rhythm, where technical complexity is always in service of the idea.

Blake’s diverse portfolio spans sports, lifestyle and automotive, often calling on elevated craft across the full production pipeline, from carefully engineered in-camera design through to seamless VFX and post-led transitions. His experience working across multiple markets and production scales allows him to adapt quickly to different creative, technical and logistical demands.

The Visionaries will help to bring Blake’s ambitious work to clients across the U.S., Europe and beyond.

Welcoming Ben Scott to The Visionaries’ Roster!

We’re delighted to welcome Ben Scott to our roster. Ben’s a distinctive talent with an instantly recognisable style, combining a distinguished background in set design with a sophisticated command of VFX and in-camera techniques to deliver consistently striking visual work.

He’s a master at orchestrating set pieces of exceptional scale and dynamism, creating vibrant, evocative narrative worlds while maintaining a precise sensitivity to comedic detail and the subtlety of his actors’ performances.

Ben’s acclaimed directorial debut, Kaleidoscope for Red Bull, won awards at Cannes Lions, D&AD and the Creative Circle. Since then, he’s gone from strength to strength, directing consistently exceptional campaigns for brands including Qatar Airways, B&Q and LV.

TARAN FUSES GRITTY FIGHT CLUB ENERGY WITH LA STREET STYLE IN THIS EVERLAST X PALM ANGELS SPOT

Under the flickering lights of a basement boxing gym, Visionaries-repped TARAN finds common ground between Everlast’s raw athleticism and Palm Angels’ streetwise edge, highlighting their shared love of oversized, bold silhouettes and daring, statement-making energy.

The two brands came from very different places: Everlast from the gritty boxing gyms of New York, Palm Angels from the sun-soaked streets and skateparks of Los Angeles. Taran’s video amplifies this intersection, punctuating vibrant flashes of color against muted, grey surroundings to craft a dynamic, cinematic language that celebrates grit, rebellion and effortless style.

Speaking about his vision for the project, TARAN said:

“Shooting this was about navigating the cultural space where Everlast and Palm Angels overlap - bridging Everlast’s legacy of raw, iconic grit with Palm Angels’ more editorial, fashion-driven worldview. I approached the visuals with an editorial eye that honours Everlast’s roots, then layered in sculpted lighting and controlled composition to reflect Palm Angels’ elevated aesthetic.

In building out the lookbook, I wanted the images to hold more depth - not just as documentation of a capsule, but as a visual narrative that sits confidently at the intersection of both identities. The result is imagery that feels culturally resonant, curated, and authentically true to both brands”.

Credits:

Director - TARAN

Creative Director - Craig Stronach

Producer - Aleisha Digby

Creative Agency - Till Dawn

1st AD - Ismah Ansari

PA - Ellie Lever

DOP - Stephen Dunn

1st AC / Focus Puller - Matt Farrant

Camera Trainee - Gabrielle Hervé

Gaffer - Al Rice

Spark - Declan Duffy

Spark - Spike Wright

Photographer - Edward Cooke

Digi / Stills Assist - Percy Walker-Smith

Social Creative - Kyra Clement

Art Director - Joe Munro

Art Assistant - Josh Hooper

Art Trainee - Dominyka Zotkeviciute

Wardrobe Stylist - Alana Newton

On-set Stylist - Roma Mitchell

Hair & Makeup - Doey Drummond

Model - Reece Wells

Model - Edi Blue

Boxer - Karim Baladi

Editor - Jamie Sivers

Colour Grade - Anna Barsukova

Claire Norowzian teams up with AMVBBDO to deliver a steamy new spot for Sheba ‘4AM Stories’

What do you get when you mix a director known for emotional storytelling, a pair of piercing eyes, and one very well-lit cat? A Sheba ad that’s somehow sultry, soulful, and yes, about cat food. 

Visionaries director Claire Norowzian brings her signature cinematic touch to Sheba 4AM Stories, transforming the quietest hour of the day into something intimate, magnetic, and unexpectedly human. Every look, every shadow, every purr is charged with tension, the kind that lingers long after the screen fades to black.

Who knew cat food could be so romantic.

Credits:

Brand: Sheba

Title: 4AM Stories

Agency: AMVBBDO

Creative Director: Andre Sallowicz 

Creatives: Ant Eagle, Nellie Santee

Agency Producer: Alex Warren, Liv Fryer, Anwar Meah

Production Company: Omnicom

Director: Claire Norowzian

Director’s Agent: The Visionaries

Talent: Lucien Laviscount

Production Company Producer: John Barratt

Production Manager: Zorica Šalić

Location Manager: Nick Williams

1st Ad: Paul McCan

2nd Ad: Eleri Shone

Runner: Rose Arthur 

DOP: Pieter Mattheus Snyman

1st AC: Juan Minotta 

2nd AC: Deniz Ersoy

Grip: Bobby Brown

Grip Asst: Dylan Saunders 

Camera Trainee/Driver: Conor Aldi

Playback: Nick Forrester

Sound: Quillon Larratt 

Gaffer: Sam Crook

Edit House: Stitch Editing

Editor: Phil Noir

Asst Editor: Luke Anderson

Post House: Creative Outpost 

Executive Producer: Salem Andrew

Senior VFX Producer: Ian Harland

Senior Colourist: Mark Horrobin

Senior VFX Artist: Tim Davies

Sound Designer: Tom Lane

Audio Transfer: Eoin O'Hagan

Anthony Rubinstein Serves Up a Fresh Take in McCain’s New ‘Hash Brown Bites’ Spot

The Visionaries are proud to announce the latest work from director Anthony Rubinstein, who teamed up with Adam & Eve Studios for McCain’s crispy new campaign, ‘Hash Brown Bites’.

Brimming with warmth, wit and a generous dash of visual flair, Anthony’s film captures the fun, flavour and chaos of mealtime. Complete with top-tier food styling, dynamic air fryer action and clever visual gags that bring the spot to life. The result is a playful, technically sharp piece that perfectly balances humour and craft.

Anthony brings his trademark energy and inventive visual storytelling to the table - blending clever in-camera tricks with the dark arts of VFX to create a film that’s as joyful as it is technically precise.

Credits:

Agency: Adam and Eve DDB 

Director’s Rep: The Visionaries

Creative: Rea Whitaker 

Director: Anthony Rubinstein 

DOP: Sam Meyer 

Producer: Geoff Gedroyc

1st AD: Andrew Potter Andrew Potter 

Production designer: Theo Boswell 

Art Director: Alex Podger 

1st AC: Adam Fox

Wardrobe: Rianna Faye 

Food stylist: Fergal Connolly 

Post: N08 London 

Grade: Jonny Tully 

Sound: James Everett

Leo McCrea Directs National Lottery’s ‘Because of You’ Campaign Featuring Claudia Winkleman

Visionaries-repped and Emmy Award-winning director Leo McCrea teams up with The Gate Films to launch his latest work “Because of You”, a new campaign for The National Lottery.

The campaign, fronted by television presenter Claudia Winkleman, celebrates the extraordinary impact of National Lottery players in supporting good causes throughout the UK. Through a series of immersive short films, Because of You highlights how each ticket purchased directly contributes to projects that change lives and strengthen communities.

The first instalment, entitled “Bloom”, takes audiences to Sheffield, where Claudia accompanies local Tanita to visit Bloom, a community gardening initiative founded by Kendall Turner. What began as a small neighbourhood gathering has grown into a thriving hub supporting around 70 people through therapeutic workshops and family sessions. Over the past four years, Bloom has received £269,000 in funding from The National Lottery Community Fund.

Under McCrea’s direction, Bloom captures the warmth, authenticity and human connection at the heart of these community stories. His distinctive storytelling style lends cinematic depth to real-life moments of generosity and transformation.

Produced by The Gate Films, with Executive Producer Rhiannon Lewis overseeing production, the seven-part ‘Because of You’ series will run nationwide, extending into 2026. 

Leo had this to say about the project:

“Working closely with fantastic Creative Director Danielle Allison Melia and Rhiannon Lewis at The Gate, we created a series that harnessed emotive storytelling in a short form series format. This was only possible because of the great causes the National Lottery team gave us to work with and weeks of prep & research to make sure we told the stories in the right way. Hosting the series is THE Claudia Winkleman who has the ability to connect with anyone she meets. I feel like these aren’t charity stories, they are a celebration of people who look out for and support each other. Hope you like them too. Six more to come!” 

Credits:

Production Company: The Gate Films
Director’s Agent: The Visionaries
Rhiannon Lewis: Executive Producer
Leo McCrea: Director

Danielle Allison Melia: Creative Director

Liv Johnson: Lead Producer

James Dyer: 1st AD

Charlie Grainger: DOP

Simon Rowles: DOP

Robbie Shirley : Content Creator

Holly Riley : Graphic designer

Madeleine Penfold: Photographer

Nathan Miah: Production Manager

Sarah Rose Skinner: Off Set Production Manager

Emily Murphy : Production Assistant

Lewis Faithfull: Production Runner

Decky Mc Gettigan (he/him) : Lead Researcher and casting director

Martha Boggon: Casting researcher

Sujanhariharan Ragunathan: Junior Director

Pedro Uviedo: 1st AC / DIT

Amy Thorne: Post Production Producer

Jon Dean: Lead Editor

Liam Miro: Editor

Harley Spence :Editor

Benjamin Rozario: Colourist

Scott Little: Sound Design & Mix

Notion Aerials: Drone footage

Hearts & Science: Media partners

Visionaries-repped director Remi Laudat directs new CBBC series ‘Stage Stars’

Remi Laudat brings his distinctive blend of energy, empathy, and cinematic storytelling to Stage Stars, a brand-new series launching on CBBC and BBC iPlayer from Monday 13th October.

Produced by Drummer Television for the BBC, Stage Stars takes viewers inside Tring Park School for the Performing Arts, one of the UK’s leading performing arts boarding schools. The series follows young performers aged 7 to 19 as they balance intense professional training with everyday school life, capturing the highs, heartbreaks, and hopes of Britain’s next generation of stage talent.

Remi began his creative journey as a ballet and contemporary dancer before transitioning into filmmaking, a shift driven by a deepening passion for visual storytelling. His background in movement continues to inform his directorial style, and allowed him to tell this story with empathy and authenticity. 

Remi had this to say about the project:

“Proud to say I’ve been working on this for over a year now. My first TV series as a series director. Get your kids, nieces, nephews, cousins to watch it. Really grateful to work on a project that gives back to one of my first loves, dance and the arts.”

Welcoming Josh Cole to Our Roster!

The Visionaries Welcomes Multi-Award-Winning Director and Photographer Josh Cole.

A multi-award-winning director and photographer, Josh has built a career defined by raw emotion, striking authenticity, and a deep connection to real communities. His storytelling cuts straight to the heart, whether in commercials, music videos, or photography.

From Nike, Canon, and Coca-Cola to GiffGaff and the BBC, Josh’s campaigns carry an unmistakable integrity, always rooted in humanity and a strong sense of place. His work doesn’t just advertise; it connects, leaving a lasting impact on audiences.

Josh’s videos for artists such as Rudimental and Chase & Status have become cultural touchstones, pulling in recognition everywhere from the UK MVAs to Cannes Lions. Alongside five Vimeo Staff Picks, his Photography has also drawn international acclaim, celebrated by the AOP, the British Journal of Photography, and the Sony World Photography Awards.

Beyond the awards, Josh’s career reflects a bigger purpose. He has documented life on Native American reservations, edited a magazine inside UK prisons, and trained young filmmakers across Africa. Every project, whether for a global brand or a grassroots initiative, carries the same core: storytelling that’s as socially impactful as it is visually arresting.

An International Love Story: Louis English Makes a Move on The Glenlivet

In his latest work, Visionaries-repped Louis English plays cupid, and tells the love story of a lifetime.

Against the stunning backdrop of Jamaica, a Scottish traveller falls for a charming local as they try to one-up each other in a playful game of seduction.

The film is a romantic metaphor for the blend of flavours in the 12 Year Old Jamaica Edition - the inaugural single malt in The Glenlivet’s new ‘Beyond Speyside’ series of whiskeys.

Louis’ cinematic flair turns what could be a straightforward sell into something far more artistic and affecting, an endearing film with a story that could stand on its own. The blend of composed static shots and more spontaneous, handheld camera work reminds us that life - just like The Glenlivet - is better enjoyed neat.

Louis said: “Still pinching myself that I got to make this. Grateful to have had the chance, and even more grateful to the amazing team who put their heart into every frame. Couldn’t have asked for better people to bring this together.”

Your move.

Credits:

Creative Agency:Impero

ECD: Michael Scantlebury and Alastair Mills

Creative:Chris Spore, Elle Laverty and Alec Carluen

Production Co: twopointzero

Director: Louis English

EP: Virgilia Lee Facey

Cinematographer: Louis English

Stylist: Kaysian Wilson

Director's Rep: The Visionaries

Editor: Louis English

Color: Doma

Colorist: Thomas Kumeling

Sound House: 750MPH

Sound Design: Giselle Hall

Hopping the Pond: Annika Cassidy Bridges the Gap for the Ryder Cup

For her latest project, Visionaries-repped Annika Cassidy represents her Irish roots and puts County Limerick back on the map.

A gaggle of over-eager Americans ambush their Irish cousins in the hope of getting a front-row seat for the highly anticipated Ryder Cup.

In today’s culture of division, it’s nice to be reminded of what we have in common - shared passions, fierce loyalty - even if we’re rooting for different teams, we’re all watching the same game (or round of golf).

Annika’s deft directorial style and reassuringly comedic tone not only provides a good chuckle, but tells a story about distant family finding a reason to come together. It’s as funny as it is heart-warming.

On the collaborative atmosphere of the shoot, Annika said: “It is a privilege that such a prestigious sports brand trusted me to bring to life their 100-year anniversary on a global scale. And an absolute pleasure to work on home soil with a world-class Irish crew, and a renowned cast of comedic Irish actors: Norma Sheahan (MOONE BOY) and viral TikTok sensations Meg Reilly and Séamus Lehane.”

So all wayward cousins welcome - whatever flag you’re waving (within reason) - let’s watch some golf!

A recipe for success: Kirby McClure turns up the heat with Knorr

In his new work, Visionaries-repped Kirby McClure showcases the choreography of cooking.

Dancing, dicing, slicing and frying- ingredients come together, wrapped in the flavours of Knorr’s cooking paste.

His signature style in this spot is a feast to the eyes- dynamic shots and movement sync perfectly with music and performance, capturing the joy and excitement of simple, but quality cooking. 

Speaking about the project, Kirby says:

‘With a daunting shot list that was (literally) several feet long, we set out on a “Super Shoot” in Warsaw with some of the most collaborative crew, agency, and client I’ve had the pleasure to work with. With this much to shoot we had to be extra nimble with our approach, as we couldn’t spend too much time on any individual shot—however, we still found the ability to attach cameras to cutlery for worms eye eating shots, to probe through mountains of sauce and glide in and out of jars and kitchen cabinets the way i had envisioned…all thanks to the hyper efficiency of the lovely Warsaw crew.’

CREDITS:

Director: Radical Friend

Agency: Mullen Lowe

DOP: Tim Fok

Production Designer: Zuzia Mazurczak

Editor: Andrzej Juraszczyk

Food Stylist: Ben Boxall

Producer: Simon Petter, Richard Carter-Hounslow

Production Company: Fresh Films