The Visionaries-repped director visualises a bold new direction for the global tech giant’s 'Together Limitless' campaign.

Anthony Rubinstein’s neat new spot for Tata Communications opens in a city that’s completely lost the plot - cars, people and street workers all blur into one overwhelming mess of noise and movement. Then Tata Communications’ tech steps in and things start to settle. The blur lifts, the noise fades, and everything slowly clicks back into place, as Rubinstein’s signature control of both performance and post shines through.

Produced by Scenester, it’s a clean, confident take on Tata Communications’ ‘Together Limitless’ campaign, signalling a shift from a pure tech provider to a more human, collaborative partner that helps people and businesses connect and work better together.

Here’s what Anthony had to say about the project:

‘I loved the initial concept of representing digital complexity and technological frustrations in a really visual, analog way - a city intersection stuck in gridlock. Our challenge was to make the first half feel as hectic and jarring as we can and we did that through this fun shutter-drag approach, as we hone in on all the problems. Then by contrast, the second half of the film was all about the resolution provided by Tata comms, orchestrating the systems and technology to work together. As we drift out wider, everything is singing in harmony together and the intersection is flowing again in a nice visual booked to the piece.’

Check out Anthony's page here

Credits

Director: Anthony Rubinstein

Executive Producer: Tim Marshall

Production Company Rep: Lemonade Collective

Service Production: 360 Films

SA Producer: Mandy Ritchie @browne.ke

Production Manager: Sarah Schopflin

DOP: Jono Kyriakou

VFX/ Post Production: Covert

VFX Lead: Hasan Khan

Post Producer: Todd Sinden