Honor Northridge directs TENA's latest campaign for its Silhouette range

Honor Northridge brings her refined, image-led style to TENA latest campaign for their Silhouette range. The project resulted in a film that feels warm, authentic & effortlessly premium.

Utilising clean composition and understated storytelling, the campaign celebrates confidence in everyday movement while showcasing the product with clarity and style.


Director: Honor Northridge

Production: Omnicom Productions

Agency: AMV

Client: TENA

Executive creative director: Laura Rogers
Creative: Aengus Ryan & Rory Sheppard
Senior business director: Alex Smith
Senior account director: Safra Karim
Deputy head of production: Yvonne Chalkley
Stills producer: Liv Fryer

Executive Producer: Nick Ferguson
Producer: John Barratt @jb_arratt
Production Manager: Annie J Fulcher @anniejfulcher
1st AD: Laura Carrion Del Pozo

DoP: Pieter Snyman @pieter_filmstills
Steadicam: Justin Theodore
Gaffer: Vini Curtis
Production Designer: Adi Van Zyl @_addles_
Choreographer: Charlotte Edmonds @charlotteedmonds____

Wardrobe: Caitlin Brown @thecaitlinbrown
HMUA: Harriot Babin

VFX Supervisor: Ben Turner
Edit: Flaura Atkinson @flauraatkinson
Grade: Simona Cristea @simona_colour
Sound Design: Soundtreemusic