Chris Fowles' latest campaign for Macmillan Cancer Support is a quietly uplifting celebration of the people who make communities feel like home.
Created for Macmillan Coffee Morning, the film follows neighbours, friends and families coming together over coffee and cake to raise money and awareness for cancer support. Across yoga classes, hairdressers, living rooms and local meet-ups, Fowles stitches together a series of small, familiar moments that build into something impactful and uplifting.
Set to a warm-hearted soundtrack, Fowles consistently finds hope in everyday rituals - the conversations and simple acts of kindness that quietly hold communities together.
It's an approach that has become synonymous with his work.
Known for making ordinary people feel extraordinary, Chris has built a reputation for celebrating communities with honesty and respect. His projects are rich in texture and observation, finding beauty in life's everyday details without sliding into sentimentality. The result is emotional storytelling that feels human and effortlessly relatable.
The campaign ultimately reminds us that the strongest communities are built through small acts of generosity.
Client: Macmillan Cancer Support
Agency: Krow London
Production Company: The Gate Films
Director: Chris Fowles
Producer: Hollie Holman
Production Manager: Nathan Miah
Production Assistant: Emily Murphy
1st AD: Sarah Johnson
2nd AD: Ben Eve
Director of Photography: AJ Little
1st AC: Dean Keague
2nd AC: James Wilkinson
Playback: Duncan Lees
DIT: Faisal Muhammad
Gaffer: Chris Curtis
Art Director: Lisa Westwell
Standby Art: Anthony Wright
Art Assistants: Ben Critchley & Gill Morris
Stylist: Rosie Farnworth-Hall
Styling Assistant: Annie Greenwood
Hair & Make-Up: Kate Wrigley
Hair & Make-Up Assistant: Natalie McKay
Post Production: The Gate Plus
Post Producer: Madeline Barrick
Editor: Liam Miro
Colourist: Benjamin Rozario
Sound Mix & Design: Scott Little
Casting: MG Casting
Voiceover: Mel Giedroyc