Directed by Visionaries-repped Simon Neal, Ninja’s latest campaign for the Auto Barista combines understated humour, effortless performances and a refreshingly light touch.

Featuring a cameo from David Beckham, the film showcases the machine’s versatility through a simple yet entertaining concept that never overcomplicates the message. Simon’s easy-going directorial style keeps the focus on the product, finding comedy in small moments while allowing the Auto Barista’s features to speak for themselves.

The result is a warm, engaging campaign that feels as smooth and uncomplicated as the coffee it serves.