It's raining cats and dogs (and kids) in Philip Clyde-Smith's latest spot

Philip Clyde-Smith’s short and sweet new ad reminds us all why pets truly make the bestest of friends.

Clyde-Smith, shot the spot for John Lewis’ Pet Insurance. The ad centres on all the little things our pets do that, while being a brief disturbance, are what make them oh-so lovable.

The spot proves Clyde-Smith’s knack for getting convincing and natural performances with both kids and animals. Using real animals for the ad, Clyde-Smith captures a poised yet playful performance out of the pets, adding a sense of relatability and emotional connection.

Through a series of stunning close-ups and quiet moments shared between the animals and actors, Clyde-Smith’s spot captures and embodies the brand’s slogan that they are “there for your pets, like your pets are there for you.”

Concise and charming, the new spot showcases Clyde-Smith’s skills, and we are looking forward to his future work.

Gundeep's 'The Last Stand' takes on The World Cup

With the World Cup going on right now, football is on everyone’s minds – including ours. So, it’s only fitting to see our very own Gundeep Anand be featured in Adidas London's latest World Cup campaign, which revolves around the usage of creativity to answer challenges in people’s cities. 

The Last Stand, London’s largest street football tournament created by Gundeep himself, was featured in a series of clips in which Gundeep directed. In Gundeep’s own words, The Last Stand aims to use “sport to unite people and break down barriers,” an ideal message for the campaign. 

Gundeep has chosen to focus the films on four different players, allowing them to share their story in a concise, punchy, and bold way. Using his unique style that “blends… intimacy, humanity, and humour” to showcase just how football has changed these people’s lives, Gundeep proves that he has and will continue to create exceptional work.